Hoge, Peyton, III

Date:
1984-12-05
Length:
180 minutes
Interviewer:
Syvertsen, Thomas H.
Transcription available:
no
Series:
Distilling Industry in Kentucky
Series ID:
9999_003
Interview Number(s):
1986__70
1986__71
1986__72
1986__73
Summary:
Hoge, retired Brown-Forman advertising executive discusses marketing strategies on a regional basis and with control and non-control states; acquisition of Jack Daniel's and other products; the Distilled Spirits Institute and Owsley Brown.
Topic(s):
Distilling industries--Kentucky, Whiskey industry--Kentucky, Brown-Forman Inc., Distilled Spirits Institute, Brown, Owsley, 1879-1952, Liquor industry executives--Kentucky