Summary:
Hoge, retired Brown-Forman advertising executive discusses marketing strategies on a regional basis and with control and non-control states; acquisition of Jack Daniel's and other products; the Distilled Spirits Institute and Owsley Brown.
Topic(s):
Distilling industries--Kentucky, Whiskey industry--Kentucky, Brown-Forman Inc., Distilled Spirits Institute, Brown, Owsley, 1879-1952, Liquor industry executives--Kentucky
