Coleman, Roger

Date:
1984-11-28
Length:
120 minutes
Interviewer:
Syvertsen, Thomas H.
Transcription available:
no
Series:
Distilling Industry in Kentucky
Series ID:
9999_003
Interview Number(s):
1986__59
1986__60
1986__61
1986__62
Summary:
Coleman was Brown-Forman advertising head and recently-retired BF Spirits division board chairman. Discusses early work with Seagrams and Schenleys; B-Fs Lennox acquisition; marketing in control states vs. open states; regional tastes in spirits; building a brand image.
Topic(s):
Distilling industries--Kentucky, Whiskey industry--Kentucky, Brown-Forman Inc., Marketing