Syvertsen, Thomas H.
Distilling Industry in Kentucky
Coleman was Brown-Forman advertising head and recently-retired BF Spirits division board chairman. Discusses early work with Seagrams and Schenleys; B-Fs Lennox acquisition; marketing in control states vs. open states; regional tastes in spirits; building a brand image.
Distilling industries--Kentucky, Whiskey industry--Kentucky, Brown-Forman Inc.