Panther, Louis J.

Date:
1985-03-05
Length:
120 minutes
Interviewer:
Syvertsen, Thomas H.
Transcription available:
no
Series:
Distilling Industry in Kentucky
Series ID:
9999_003
Interview Number(s):
1986__96
1986__97
1986__98
Summary:
Former Brown-Forman advertising executive talks about the B-F market area, export markets, pricing structure, exclusive distributorships, training sales personnel, and advertising in 1950s and 1960s.
Topic(s):
Distilling industries--Kentucky, Whiskey industry--Kentucky, Brown-Forman Inc., Advertising