Sonntag, George W., Jr.
Interviewer:
Syvertsen, Thomas H.
Transcription available:
no
Series:
Distilling Industry in Kentucky
Interview Number(s):
1986__49
1986__50
1986__51
Summary:
George W. Sonntag, Jr. was formerly Brown-Forman field sales and "control states" specialist. He talks about marketing of distilled spirits in general and more specifically in control states vs. open states; changes in proof; industry self-regulation and training for sales force.
Topic(s):
Distilling industries--Kentucky, Whiskey industry--Kentucky, Brown-Forman Inc.
