Distilled Spirits Institute

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Hoge, retired Brown-Forman advertising executive discusses marketing strategies on a regional basis and with control and non-control states; acquisition of Jack Daniel's and other products; the Distilled Spirits Institute and Owsley Brown.
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Morris, former Brown-Forman vice president and general counsel, was also president of Canadian Mist and a Distilled Spirits Institute (DSI) official. His discussion gives special attention to legal issues of the industry and his work with DSI.