Distilled Spirits Institute

Hoge, retired Brown-Forman advertising executive discusses marketing strategies on a regional basis and with control and non-control states; acquisition of Jack Daniel's and other products; the Distilled Spirits Institute and Owsley Brown.

Morris, former Brown-Forman vice president and general counsel, was also president of Canadian Mist and a Distilled Spirits Institute (DSI) official. His discussion gives special attention to legal issues of the industry and his work with DSI.