= Audio Available Online
Henderson discusses the chemical, taste, and quality control aspects of distilling. Also discusses new product development and marketing.
Hoge, retired Brown-Forman advertising executive discusses marketing strategies on a regional basis and with control and non-control states; acquisition of Jack Daniel's and other products; the Distilled Spirits Institute and Owsley Brown.
As an employee in the engineering department of Brown-Forman, he discusses sanitary changes after World War II, capacity changes and water facilities. The interview also refers to the automation process implemented in the early 1940s and 1950s, as well as memories of various other employees.
A former Brown-Forman account executive and credit manager, Johnson discusses financing a distillery, working with banks, self-insurance pools, pension plans, and labor-management relations.
A sectional manager for Seagrams, Kahn talks about Seagrams' Louisville, Kentucky operation, cost saving devices installed, the personalities involved, including Fred Wilkie and Sam Brofmann; and unionization of the Louisville plant.
Ms. Keene is office manager of Barton Brands Distillery and discusses women in the distilling industry and her the duties of her own position.
Discusses Schenley Industries, cooperage issues, and the distilling industry in general; Kleier was the former cooperage manager/superintendent for Schenley and Ancient Age Distillers.
Mr. Knopf is former vice president of Brown-Forman Distilleries. He talks about the industries cycles and the different distillery products.
Levitch, president of Crown distributors/wholesalers discusses the wholesale liquor business as it is practiced in Kentucky, Kentucky's political system, fair trade legislation, and the production tax and its affect on the industry.
Former president of Brown-Forman, Lucas talks of his involvement with the company from his first job in 1935 to his retirement in 1976. Talks about plant modernization, union activities, purchases such as Jack Daniel's, and the making of bourbon.