Liquor industry executives
= Audio Available Online
Baquie, former executive vice president of Brown-Forman and president of Canadian Mist division discusses marketing of distilled spirits, U.S. vs. Canadian regulations on the distilling industry, and size of distillery and its relation to sales.
Mr. Brown is chairman of the board of Brown-Forman, retired. He discusses family background, his own positions held in the company; financing of distillers in the 1930s, regulations of the industry; and marketing of distilled spirits.
Dorsey was senior vice president and executive director of finance and management information service for Brown-Forman, beginning in 1935. He is now retired. Discussion centers on financing of company, stock issues; Kentucky's state production tax on whiskey; advertising rates, pensions; and the 1956 Jack Daniel's acquisition.
Ellerkamp, engineering executive with Brown-Forman, emphasizes the engineering aspects of the industry in discussing the bottling lines, transportation, warehousing, and the impact of the move of the distilleries from Louisville.
Mr. Frazier, senior vice president, corporation secretary and member of the executive board of Brown-Forman discusses the company and the Brown family. He talks about his own work with the company, the marketing of whisky and labor conditions at B-F.
Hoge, retired Brown-Forman advertising executive discusses marketing strategies on a regional basis and with control and non-control states; acquisition of Jack Daniel's and other products; the Distilled Spirits Institute and Owsley Brown.
Mr. Knopf is former vice president of Brown-Forman Distilleries. He talks about the industries cycles and the different distillery products.
Mr. Morehead, is a retired advertising executive from Brown-Forman. He talks about the "old" days from 1931 on and his friendship with the Brown family. He also discusses his career in the advertising department.
Morris, former Brown-Forman vice president and general counsel, was also president of Canadian Mist and a Distilled Spirits Institute (DSI) official. His discussion gives special attention to legal issues of the industry and his work with DSI.
Noe, vice president and master distiller, Jim Beam Distillery, gives a history of the company, discusses financing, bottle types, automation, and management changes and their effects. A fourth tape is a copy of a Jim Beam Company audio-visual presentation.